Enquiries
15
↑ +1400%
vs previous 30 days
Last 30 days · 6 Apr – 5 May, 2026
Performance overview
A month of real progress.
Summary
Over the past 30 days, your Google Ads generated 9 enquiries from a total spend of £1,636 — averaging £182 per enquiry, a 21% improvement on last month. Meanwhile your SEO rankings climbed on 6 of 6 tracked search terms, and organic traffic added another 903 visits on top of ads. Plenty to build on.
Cost / enquiry
£159
↑ -75%
vs previous 30 days
Ad spend
£2,378
↑ +279%
vs previous 30 days
Return on ad spend
0.3×
↑ +200%
vs previous 30 days
Google Ads
Are we getting leads efficiently?
Spend, enquiries, and cost per enquiry for the last 30 days.
Key takeaway
We moved budget into the three best-performing search themes — Uzbekistan, Ethiopia, Silk Road — and paused two under-delivering campaigns. Spend is higher, but cost per enquiry dropped from £230 to £182.
Spend
£2,378
↑ +279%
last 30 days
Enquiries
15
↑ +1400%
tracked conversions
Cost / enquiry
£159
↑ -75%
lower is better
ROAS
0.3×
↑ +200%
conversion value / spend
Monthly spend vs enquiries
Bars are what you spent. The line is what you got back in enquiries.
Spend
Enquiries
Campaign breakdown
All active campaigns, sorted by spend over the last 30 days.
| Campaign | Spend | Avg CPC | CTR | Enq. | ROAS | 30-day trend |
|---|---|---|---|---|---|---|
| Journeys for Women · Lead Gen | £272 | £0.48 | 10.58% | 0 | — | |
| Saint Helena | £272 | £0.37 | 13.17% | 2 | 0.4× | |
| Mongolia | £272 | £0.45 | 8.21% | 6 | 1.1× | |
| Nicaragua | £270 | £0.75 | 5.61% | 1 | 0.2× | |
| Madagascar | £269 | £0.52 | 9.44% | 2 | 0.4× | |
| Colombia | £249 | £1.09 | 7.00% | 0 | — | |
| Bolivia | £182 | £1.46 | 7.67% | 0 | — | |
| Panama | £180 | £1.03 | 6.88% | 0 | — | |
| Caribbean | £133 | £0.52 | 10.11% | 3 | 1.1× | |
| Uzbekistan | £109 | £0.52 | 9.27% | 0 | — | |
| Bhutan (UK) | £86 | £0.67 | 8.72% | 1 | 0.6× | |
| Bhutan (US) | £84 | £0.66 | 7.57% | 0 | — | |
| Total | £2,378 | £0.59 | 8.84% | 15 | 0.3× |
SEO
Are we becoming more visible?
Tracked search topics, ranking movement, and areas that need attention.
Key takeaway
Three terms moved into the top 10 this month — that's where clicks actually happen. "Off the beaten track tours" jumped from position 8 to 5, which is the biggest reason organic traffic is up 18%.
Avg rank
#12.3
across 1053 keywords
Rising topics
5
improving over 3 months
Topics to watch
1
declining over 3 months
Topics ranked
Click any topic for keyword-level detail.
| Topic | Keywords | Avg rank | 3m change | Trend |
|---|---|---|---|---|
| Colombia | 499 | #13.1 | ▲ +16180% | |
| Bolivia | 246 | #13.3 | ▲ +15087% | |
| Madagascar | 154 | #10 | ▲ +431% | |
| Uzbekistan | 134 | #8.8 | ▲ +208% | |
| Mongolia | 11 | #10.3 | ▲ +24% | |
| Bhutan | 9 | #18 | ▼ -53% | |
AI visibility
Are we showing up in AI answers?
Article-level citation tracking across ChatGPT, Google AI Overviews, and Perplexity.
Key takeaway
First month of AI citation tracking baseline established. We'll publish authority-building content over the next quarter and watch this number climb.
Tracked articles
1
published + tracking active
Citation rate
0%
0/2 query-engine pairs cited
Last run
2026-04-24
monthly citation check
Articles tracked
Each published article is tracked against its primary target query and fan-out queries (the sub-searches LLMs actually run). Green = cited, grey = not yet cited.
Who's winning the citation landscape
Top domains cited on your target queries today. These are the pages your articles need to beat for AEO citation slots.
1 www.jacadatravel.com 1 citation
2 www.uyuniguide.com 1 citation
3 www.chullostravelperu.com 1 citation